Car Salon Beijing

A design commission for the interior fit-out of a Luxury Car Salon in Beijing.

Modern sports cars represent elegance, dynamism, modernity and high-end manufacturing.
The importance of the details plays a major role in the success of this design. As well as the detailing in a high-end car is essential, it is also the intention with this design to achieve similar levels of elegance and perfection.
The design shall enhance the appearance of the car, optimize the experience for the visitor and leave a lasting impression.
It shall not compete with the car or make itself too important, it should gently step back and support the appearance of the exhibited cars.

The design vision is the implementation of the elegance and perfection of modern sports cars into architecture. The space will host the high-end spectrum of available sports cars, the architecture should play in the same league.
Materials and colours are chosen to enhance the impression of the cars to the visitor and potential buyer. The architecture shall be simple but ever present to create a space that leaves an impression with the visitor.
Secondary spaces such as the boarding room, cafeteria etc are following the credo of elegant simplicity. Timeless elegance should connect to all kinds of visitors and make them feel welcome and encourage them to freely walk around and experience the cars in each individuals personal way.

Product Showcase Elements are designed in the same overall language as the car showroom, light lines dropping down and moving up to shape the showcase elements. They showcase lifestyle products related to luxury cars such as accessories and clothing, shoes, bags, car models, etc, and can be decorated according to the chosen selection and function to showcase products that can be bought in the car salon.

We understand the presentation of cars as showcasing objects to touch, to experience, to “own”, for a short moment or for a lifetime.
These objects shall be placed in relation to each other instead of showing them as single, “out of reach” objects. They are connected and integrated by dynamic lines that flow through and around the spaces, representing the flow of air around a car as well as the flow of people around the objects within a space.
Each car has its own stage, rotating platforms will keep them in constant movement while the light lines create constant changing reflections on them.
When not circulating around the cars, the light lines guide the visitor throughout the space, to the upper floor into the banquet area and into the boardroom.

Car Salon Beijing

A design commission for the interior fit-out of a Luxury Car Salon in Beijing.

Modern sports cars represent elegance, dynamism, modernity and high-end manufacturing.
The importance of the details plays a major role in the success of this design. As well as the detailing in a high-end car is essential, it is also the intention with this design to achieve similar levels of elegance and perfection.
The design shall enhance the appearance of the car, optimize the experience for the visitor and leave a lasting impression.
It shall not compete with the car or make itself too important, it should gently step back and support the appearance of the exhibited cars.

Facts

Type: Retail
Size: 1200 sqm
Status: Concept Commission

Location: Beijing, China

Facts

Type: Retail
Size: 1200 sqm
Status: Concept Commission

Location: Beijing, China